Speedmark Transportation is a leading provider of global logistics and transportation services with offices in over 60 cities throughout the world. With more than 20 years of experiences in this business, we’ll able to provide total logistics management solutions for our clients.
The Challenge
SPEEDMARK aimed to have a unique freight management system that would help to overcome the variability of diverse tools and data sources with a single innovation-enabled platform by solving several industry-specific challenges:
- Demand fluctuations and price volatility
- Manual data entry
- Limited freight data visibility
What did
IDOOH do
During the initial discovery phase, IDOOH identified underlying business needs and pain points to define the scope and suggest an optimal product vision.
Based on discovered insights, we’ve mapped a solution designed to help the client accurately and efficiently cover the whole spectrum of transportation challenges through a consolidated and portable workplace for freight management, analysis, and reporting.
IDOOH also customized JADE based on SPEEDMARK’s needs and current infrastructure, allowing the client to quickly onboard new technology, apply market-leading practices, and ensure predictable budgets and timelines.
Enabling centralized access to freight data – Ensuring efficient quote acquisition and freight operations required.
Leveraging tailored data analytics and reporting – Allow SPEEDMARK to leverage real-time analytics and implement robust BI reporting.
Bringing automation to the core of freight operations – Implementing intelligent process automation to increase the number and quality of obtained and won freights, reduce the time needed for successful quote acquisition, and mitigate the human factor throughout the freight acquisition lifecycle.
Building a user-centric information architecture – a clear and scalable information architecture and introduced a set of reusable components that facilitated the smooth adoption of new features, enabling quick and efficient system scaling
The Results
- Increased decision-making accuracy by introducing essential capabilities and facilitating data-driven risk mitigation
- Elevated operational efficiency by providing users with centralized access to all freight data, eliminating data silos.
- Boosted revenue potential by detecting high-value bidding opportunities and streamlining quote acquisition to process X5 more freight quotes.
- Fast business scaling through building a consistent product architecture and introducing a sustainable innovation adoption culture.
- New growth opportunities by removing data blind spots and introducing cross-system process automation.


